Making the Most of PR in the Food and Drink Sector

The food and drink sector is especially competitive, and an effective PR strategy can give you and your product the edge.

Below are some tips on getting started.

Before you begin…

In order for your consumer PR to have any effect at all, you first need to ensure that your product is in the stores and available for customers to buy – consumer titles won’t even consider promoting your product if it isn’t widely available. Likewise, the more stores you can get your product in to, the more likely you are to get press coverage.

Trade titles

If you have a new product that you want to shout about, this is the place to do it. When your press release is ready, call your chosen magazine. Explain briefly who you are, why you’re calling and what the press release is about, then ask who the best person to send it through to via email would be.

Once you’ve established these contacts, by sure to check in with the journalists regularly – building a relationship can be extremely beneficial as it is more likely to lead to repeat coverage.

Consumer titles

While many consumer titles incorporate some food and drink coverage, opportunities are minimal and highly sought after.

Identify which titles are being read by your target market and focus your attention on these; it’s better to have a considered, targeted campaign applied where it matters than a blanket campaign that ends up being nothing more than a blip on journalists’ radar.

There’s little point in targeting recipe pages as the vast majority of these are written in house; you best bet is ‘Tried and Tested’ and ‘New in store’ slots.
Try and establish a point of contact at each title so that they become familiar with you and your products – you’re more likely to get positive feedback this way.

It’s also worth considering running competitions with consumer titles; guaranteed exposure for a small outlay (i.e. the cost of the prize) shouldn’t be undervalued.

Always be sure you have a plentiful supply of samples that you’re willing to send to journalists so they can review your products; it’s not a good idea to keep them waiting as it could reflect negatively on your business.

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Food and Drink Photography – Hungry for Some Tricks?

Thank God some tricks can be shared for all to imbibe. As food and drink photography becomes more of a niche, restaurant shutterbugs are in demand. Shooting irresistible pancakes and making them look oven fresh can be demanding. The trick lies in capturing the ‘freshest and ripest moment’. You may ask how many pancakes and honey syrup it takes to get the shoot right? Not more than a triple-decker of three pancakes! And the strategy lies in setting up the props before the ‘subject’ has arrived fresh out of the non-stick pan. A shutterbug with decent skills can do the lighting well in advance. So if you are in catering business, which is online, having delicious pictures of the menu can be the best bet for getting good business.

To make the food look digestible, the lead photographer will have the assistants arrange the studio bay first. The setting may take an hour or two. Why are we saying this? Because hot steaming food can look limp if it is bought before the shoot. The assistants will assemble the cameras, lens and the tripod stand. The controlling lights, white balance, bouncers and scrims will be positioned for the table top still pictures.

A photographer might use a camera that he can manually adjust to control the way he will shoot. A use of a compact camera is common for food and drink photography. Once the camera is loaded, the lens is another major component to choose. A good quality lens is fitted. A Canon has 50mm 1.4f. It is the best focal length that can capture great shots. A camera mounted on the tripod is steady and better suited for still photography sessions like this. The next comes formatting, i.e. Jpeg or RAW images. Most digicams have the two options. Why Jpeg is more popular-Because, it easily helps pictures to upload on the websites. It is lighter and speed is important when many images have to be seen together. Jpeg images are not necessarily of low quality. They can be scaled while photo processing. Some photographers like to use the RAW format too. The biggest advantage here is the many other elements around can be captured. If they are not required they can always be deleted during the editing. Several new age photographers are using live shot demos before the actual shots are clicked. Shooting tethering has become common. When the camera is plugged to the USB port of a computer the real time image is seen. It becomes easier to shoot the right frame. If a big difference needs to be made to a final shot this can be really helpful.

When these elements are done, the last thing that needs to be done is lighting. It creates the final impact on the product photography. Yes artificial lighting can be controlled and can do wonders. There is a choice of soft light box or halogen lamps with umbrellas. Throw off the lights or bounce them across the items on display. This makes the photographer take the delicious shot eventually.

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Food and Drinks are Social Pleasures

Two of the things in this life that none of us can do without are food and drinks. We must have food and drinks to survive but they also play a major role in our social lives. Interactions such as family gatherings, dating, or just sitting down with a friend for a drink or a cup of coffee. And how many business deals, both large and small, have been consummated over a lunch or dinner? The answer is “countless.” Restaurants provide the ambiance for social gatherings and business meetings. After all, a great many of our parents had their first date in a restaurant, and got to know each other over food and drinks. Had they not done so, then some of us might not be here today.

In the different countries all over the world, with all of our cultural differences, food and drinks are what bring people together. In Hawaii they have the Luau, Germany has Oktoberfest, Russia has Easter Feast, Mexico has Cinco de Mayo, and your own home town has the police officers at the donut shop. Imagine what life would be like if we ate just because we had to. There would be no festivals, no galas, and very few social gatherings. Of course, we would still see the police officers at the donut shop because…..well , just because.

Let’s face it. We just love to eat. We have taken great pains to insure that our food will always taste scrumptious, and is readily available. Gourmet food is a good example. We can even buy gourmet food gift baskets. And take it from one who knows, they are a special treat. As a matter of fact, getting a food gift basket for someone is a good idea. Come to think of it, getting one for yourself could be an even better one.

Being a RitzyShopper you have at your fingertips restaurants, gourmet food, food gift baskets, and drinks such as wine and tea. Take a peek and let your appetite guide you.

By the way, I just couldn’t resist kidding the police just a little bit. I have a police officer in the family and have a great deal of respect for the people who put their lives on the line everyday so I can sit here and write this article. Thank you.

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Food and Drink – We Can’t Live Without It

People nowadays are getting more and more conscious of their body. As a matter of fact many people try several different ways on how to keep their body physically fit. Diets, several exercise regimen, diet pills, diet lotions, diet patches, etc. these have become very famous to those who would want to shed off some unwanted fats or simply lose weight.

In reality, we can actually start taking care of ourselves with the food and drink that we take. How’s this possible? It may sound simple but it is a known fact, what we eat or drink definitely makes a large impact on our health more so in our physical fitness. What types of food and drink could make us energized without us gaining too much weight? Those that do not contain high percentage of carbohydrates, fats and sugar are definitely a safe choice.

We can always check the label of the food and drink that we are buying. The nutritional value or content is usually displayed in the packaging. If being fit is really a big deal organic food and drink are suggested. Eating a balanced diet is also recommended. It is unhealthy to control or keep ourselves away from drinking or eating food that contains fats and carbohydrate, mainly because they are our energy-givers. The secret really is to keep everything in moderation. Know how to discipline yourself.

We need not spend our hard earned money over these highly publicized diet routines or procedures. The intake of healthy food and drink can be a better alternative over the more expensive and popular diets known to people nowadays. Be healthy the natural way.

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Treat Your Food and Drink Allergies

Certain food and drink allergies can make you very uncomfortable in few situations, keeping you always suspicious of what you are about to eat or drink. This can affect a human in a many different ways. Just think about it! How easy it is to have the same food every day you are already bored with? Well let me give you a clue, ”It’s NOT Easy.”

Even worse factor is, in some of the cases when you were able to enjoy a certain food or drink, but in the meanwhile you have developed an allergic reaction to it. It surely is very unpleasant to hunger after a certain food and to resent it at the same time because you anticipate the disagreeable effects it will have on you.

Food and Drink sensitivity

The way you get allergic reaction is when a specific enzymes in the product you are having can not tolerate some chemical or natural substance of it.

The main symptoms are: gas, constipation, diarrhea, IBS, skin rash, headaches, and cough.

From another point of view, allergy is an immune response to some allergens, or food proteins that generate the allergy, and has a partially different symptomatology: soft tissues (tongue, lips, eyelids, etc.) swelling lesions itches vomiting culminating anaphylactic shock.

Most common Food generating allergies include milk, eggs, seafood, shellfish, peanuts, tree nuts, soy, and wheat.

Aloeride effectiveness

Now there is a easy way to regain the possibility of using food and drinks banned for long time from your diet. Few cases reports an increased tolerance to substances you could never even think to ingest again after undergoing terrible reactions to them. The fact that Aloeride performs on the immunity system guarantees that allergic reactions, as immunity responses to some mixtures found in food or drinks, can be dealt with. Using Aloeride for drink or food allergies doesn’t really mean you should go and grab everything you had allergy before with. It would be really irresponsible from your side, however Aloeride may actually surprise you, it offers you an opportunity to learn simple things like rightfully appreciated food, especially after a period of constant prohibition and frustration.

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Chiropractor – A Health Care Invention

A chiropractor is defined as a health care device with a professional touch for the diagnosis and intensive treatment of neuromuscular disorders. Their emphasis is on neuromuscular disorders, especially spine.

Most of the chiropractors are used as a pain reliever for the patients. That is why it has been given the title of being an alternative medicine to the subjected treatment.

Chiropractors firmly and honestly believe in the kind of relationship that developed between our nervous system and spine, this does not come as a surprise as we have already mentioned that the major area of focus for the chiropractor is the spine.

Here is the listing of few of the benefits received from Chiropractic health care

1. A great boost for stress reliever

It is a well known fact that too much of stress will always result in a bad outcome. Neither is it good for health nor is it good for our well being. When our nervous system moves out a bit from the track and our skeletal system seems to have shaken off from their proper position, there are very high possibilities that your entire body will feel out of balance as well. This is what will lead to stress in your entire functioning of the body. Here is when the functioning of a Chiropractor comes into use. It helps in balancing that stress and your body is immediately made to come back to its normal balance. Once you are made to adjust to this functioning you will feel much more equipped to manage this stress if it happens to arise again.

2. Posture perfection by Chiropractor usage

By using this chiropractor over a considerable period of time, these chiropractor adjustments can help in the alignments of the spine and brings a noticeable change in your posture. This is distinctly helpful when it comes to aligning the curve on your neck. As soon as you get into your working in an office phase, you have to spend hours after hours in front of a computer. Due to this from a very young age, people are seen to be having neck issues. If you continue a regular and dutifully maintained use of the chiropractor, you can improve your body posture in no time.

3. Moods are taken care of automatically

When with time your body gets adjusted with the working procedure of the chiropractor, your entire body gets balanced. The entire chemistry of the body is brought back on track. A lot of people who have not had the best of luck in chemical balance gain a lot from the chiropractic care. Depression which is a very serious mental condition also sees an immense improvement in the moods of the sufferer. So you see how a chiropractor is creating wonders in your mood related cases as well which are in a way related to the functioning of your entire body.

Thus we provide you with a gist of all that you can mainly expect from the usage of a chiropractor. It is efficient and it is useful and it is interlinked with many a thing’s improvement.

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Calamine Lotion Benefits

Calamine lotion has been around for a long time and was always used in the medical environment. Obviously, it isn’t as strong as most antiseptic chemicals but it is a lotion that prevents itching.

Calamine lotion can be used for various treatments which include damaged and itchy skin. When skin gets damaged it will get itchy because the cells are breaking and tearing apart. It may sound painful but the itch is what really gets to you. And who can resist scratching an itch?

Coming into contact with poisonous plants is common when camping or spending the day in a garden. These are plants that use poison as a self defence mechanism to save themselves from being cut or eaten. It’s also important to know your allergies as some people may have allergic reactions to certain plants. The calamine lotion can help to soothe the burning feeling and prevents any breakouts at the same time. This will help heal the rash and infection quicker in a painless way.

Baby skin is very sensitive to most surfaces including their nappies. The calamine lotion can help to heal the nappy rash or anything of the sort without burning your child’s skin. Keeping the rash as soothed as possible will make your child more comfortable.

Insect bites are common in any area of the world. These bites could also be slightly poisonous (in certain cases) which causes itching and inflation on the skin. Applying calamine lotion to the bite will soothe the wound and assist with the process of ridding the body of the harmless poison. Please remember that certain insects can also be dangerously poisonous and you should be aware of which insects and spiders can harm you greatly. Most insects that have many bright colours are often associated with high toxic levels.

Calamine lotion also assists with stretch marks and broken skin that occurs during pregnancy. There is nothing worse than having discomfort during pregnancy especially if it could be treated or prevented. Adding calamine lotion to your broken and itchy skin relieves the surface of the discomfort.

You can also apply it to other skin problems such as acne, dryness, eczema, psoriasis and as a normal moisturiser to improve complexion and quality of skin.

Calamine lotion can be found in most stores or in bulk quantities at cash and carry wholesale stores. If skin problems continue after the use of any treatments, there is a chance that your body is unable to cure itself of the infection. In such cases you would need to consult a dermatologist to find out the cause of the problem.

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Staying Safe While Behind The Wheel

There is nothing quite like being able to hit the road and experience a level of freedom in your own vehicle. While your car can offer you a chance to escape from the monotonous routine of your daily life, it is also important to keep basic maintenance in the forefront of your mind. When something goes wrong with your ride, it can lead to some serious financial problems and general frustration. In fact, you might discover that some aspects of maintenance are less obvious than others. This is especially true of areas like windshield glare.

When you are driving on a particularly sunny day, you might not be able to see the road in front of you. The sun can be harsh and unforgiving, and this can have a huge impact on your ability to see clearly while you’re driving. Instead of chalking this up to the way that it is, you might want to take action and discover the right solutions with Crystal Fusion Technologies. Explore the different ways to improve your driving experience and learn how to stay safe while you’re behind the wheel.

A Frustrating Glare

Sunlight on the windshield can be a serious threat. A sunny day is perfect for going to the beach, having a lazy picnic in the park, or simply soaking up some rays. Unfortunately, the sun is also incredibly bright at certain times during the year. When light bounces off or gets filtered through the glass on your windshield, it creates an obstruction that cannot be easily remedied. While you might try and put on some shades, you’ll discover that this solution only gets you so far. A real remedy is in order for a lasting fix.

Companies like Crystal Fusion Technologies have put a lot of time and energy into crafting solutions that aim to improve this situation. Cutting the glare on your windshield is not an easy task and you need to make sure that you are taking the right steps to see improved results. With the assistance of the best products on the market, you can use cutting edge technology to divert the rays of the sun in a way that does not upset your driving in the slightest. Research your options to discover the perfect fit.

Driving On

Staying safe while on the road is important for many reasons. People tend to go through routine maintenance for their vehicles to ensure that no unforeseen issues arise while behind the wheel. This usually takes care of areas like oil changes, tire rotations, and other important areas. Still, maintenance neglects issues that are inherent by design. Windshield glare cannot be fixed with regular maintenance. You need to go above and beyond to protect yourself when you’re on the road so be sure to look over your options.

There are many ways to protect yourself when you’re out driving in your car. When you are paying attention to all angles of your experience, it can be a lot easier for you to spot a problem in advance. Learn about how products by Crystal Fusion Technologies might be able to improve your experience by using windshield protective coating regards to windshield glare. Explore your options and you can find the best solution for your troubles.

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Various Health Benefits of Meditation

The ancient practice of meditation is gaining popularity again in modern times. As this practice goes main stream, more and more people are enjoying its benefits. Derived from the Sanskrit word ‘Dhyana’ meditation means attention and contemplation. It is a practice to help focusing the attention away from everything to achieve a relaxed state of peace and balance. This practice is designed to promote relaxation, develop love, patience and compassion and build internal energy to overcome stressful situations.

One of the reasons for growing popularity of meditation is the scientific research proving its amazing range of benefits and healing properties. It helps a person increase his focus, eliminate negative thoughts and anxiety. Here are some of the popular health benefits of meditation:

- Reduces Stress – Stress is the most common problem of people in present times. Meditation induces a state of relaxation which is helpful in reducing stress and anxiety levels. It restores the emotional balance which will help in enhancing self-esteem, increase awareness and optimism.

- Deals with Chronic Pain – Meditation helps in reducing pain of patients suffering from chronic pain.

- Improves Sleep – It helps in improving sleep quality and cures the symptoms of amnesia.

- Improves Immunity – When the body is relaxed and stress free, the immune system is able to prepare itself to fight against various diseases.

- Provides relief from Blood Pressure and Heart Ailments – Simple daily practice of meditation can help in lowering blood pressure which will reduce the risk of hypertension. Over the time, the heart rate can also be lowered, improving the cardiovascular system. Research has proved that it has helped in managing heart diseases in many patients.

- Improves Concentration – It helps in increasing the strength and focus of your attention. It can help you think better and generate more new ideas.

- Generates Compassion – It can help to increase positive feelings and actions towards others. By practicing meditation, people learn to extend kindness and develop forgiveness.

- Helps in Fighting Addictions – The discipline developed through meditation helps in increasing self control, awareness and breaking dependencies. Research has shown that it helps people in redirecting attention, increase willpower and control impulses. It helps in developing discipline to avoid triggers for unwanted things and fight and recover from addiction.

The importance of meditation can be felt never like before in present times. With routines getting busier and more and more stressful, meditation is a good driving force that can help people cope up with the intricacies of modern lifestyle.

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Remove Unwanted Facial And Body Hair Using Laser Treatment

Removing unwanted hair is time-consuming and repetitive no matter what your preferred hair removal technique is, and whether you shave, pluck, wax, thread or use depilatory creams, the hair will always grow back. You’ll find the skin on your face is sensitive, and constantly using harsh hair removal treatments can cause a great deal of skin irritation.

All women have hair on the face, usually it’s fair and fine and is difficult to see, but those with darker hair are not so lucky. You will find that most of your female friends have the same issues when it comes to unwanted facial hair. The hair on the upper lip, chin, cheeks and sideburns can all be very embarrassing and cause you a great deal of insecurity. It seems that every time you think you’ve disposed of unwanted hair, you’ll find more of it sprouting up somewhere else, and even after you get rid of the hairs, they just grow back.

You can cover up your excess hair in areas that aren’t constantly exposed, but the hair on your face is always on display, and it can seem as though everyone is always looking at the hairs on your upper lip, chin or sideburns. A good way to get rid of unwanted hair is with laser hair removal.

Benefits of laser hair removal:

It permanently reduces hair safely
It’s a fast treatment time
The results will boost your self-confidence
Prevents razor bumps and irritation
Laser treatment causes only minimal discomfort
Laser energy gets absorbed by the pigment in the hair follicle, and this laser energy is then converted to heat, causing thermal damage to the follicle without harming the surrounding skin. This results in hair growth being stopped in the damaged follicle.
Generally for white skin you’ll need around 6 treatments, spaced 4-6 weeks apart, and this usually results in 80% of hair removal. Darker or black skin may need around 8 treatments, resulting again in 80% of hair removed.

Most clients experience minimal discomfort; some may experience a minor stinging or pinching sensation on the skin as we deliver the laser pulses, but we can offer topical anaesthetic cream to make treatments more comfortable.

Although we can perform laser hair removal treatment on white or black skin, lasers only work on hair which has pigment, because it absorbs the laser light and allows the heat to build up and diffuse throughout the follicle to destroy it. Therefore it’s not possible to treat white, grey, and blond hair by laser.

If you need help choosing a cosmetic procedure, we provide an extensive range of cosmetic procedures for the face and body: Botox, Vaser Lipo, Lip Augmentation, Dermal Fillers and many more treatments, to help create a younger, slimmer, more youthful looking you!

The Selston Cosmetic Clinic is located in Selston, Nottingham, where we offer a bespoke service with a personalised touch and deliver high client satisfaction. We have been involved in the cosmetic industry for over 10 years

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